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New Digital Boss Promotes Porsche Connectivity

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Takes Lessons Learned from Silicon Valley

As a vice president with a leading technology company in the Silicon Valley, Thilo Koslowski was instrumental in creating innovative products and customer experiences. As the new boss of digital mobility for Porsche, he brings that experience and an eye for the future in terms of connectivity, smart mobility and the much-ballyhooed self-driving car. Porsche CEO Oliver Blume said hiring Koslowski is a key step in shaping the future of the auto industry. “We are striving to link out traditional sports car DNA with the technologies of the future in a way unique to Porsche,” Blume said. Porsche is already on the cutting edge of auto technology, which you can see by taking a test drive at Porsche of Tucson.

Ready to Take Porsche into Future

Koslowski said he has been fascinated by Porsche ever since he was a child, calling it the most “emotional brand” in the auto industry. “My goal is for Porsche to become the number one player in the digital dimension as well,” he said. “We can boost the fascination that our cars inspire and make them more interesting, and also identify innovative new products, services, and business opportunities for the company.” Koslowski said consumers should be prepared to enter the “Internet of Cars,” where a vehicle can do many of the things that people rely on a smartphone for. “I call it the renaissance of the car,” he continued. “The next five years will bring more changes to the automotive industry than the previous 50 years did.”

Get Ready for the Self-driving Car

Ready or not, the self-driving car is coming. According to Koslowski, that doesn’t mean that Porsche is going to take all the fun out of driving. “Obviously, I want to drive a Porsche myself, first and foremost. But I also want to be able to press a button and so it does that on its own, for instance in a traffic jam,” he said. He also said that the Porsche of tomorrow will communicate with your calendar, notifying it that you might be late for an appointment. He emphasized that out on the open road, the Porsche will still be a dynamic driving machine that provides a thrill a minute for budding race drivers.

Porsche Committed to Competing With Technology

Koslowski admits that companies like Tesla and Google will be competitive with technology in the race to build the best car of the future. Right now Tesla offers the most tech-focused car, but it is not a Porsche. You can drive the car of the future today by taking a visit to Porsche of Tucson.

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