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Porsche Opens Experience Center in Altanta for Public Test Drives

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Porsche Cars North America today officially unveiled its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta, Georgia. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment outside Germany for the sports car manufacturer. The exceptional first class facility is complete with a driver development track, classic car gallery, restoration center, human performance center, and driving simulator lab. A state-of-the-art business center features 13,000 square feet of conference, event space and a fine dining restaurant. The experience center has been specifically designed as a destination for the public, including automotive enthusiasts and Porsche customers.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Mueller, Chairman of the Executive Board of Porsche. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”

An estimated 30,000 guests are likely to drop by the uniquely designed Porsche Experience Center each year. Visitors and corporate groups can focus on their driving skills, reserve meeting space in the fully-equipped business center, check out classic Porsche automobiles or eat at Restaurant 356, aptly named after the first production Porsche model.

“Our vision for our new home was to create a bold, energizing environment here in Atlanta to demonstrate the unique capabilities of our sports cars,” said Detlev von Platen, President and CEO of Porsche Cars North America. “The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”

The 1.6-mile Driver Development Track follows along the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle, and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of all Porsche models.

“Porsche’s investment in its new headquarters represents the confidence it has in the future success of our state, our economy and our workforce,” said Georgia Governor Nathan Deal. “The facility at One Porsche Drive is as innovative, forward-thinking and performance-driven as the company itself. From their windows on I-75, travelers have borne witness to the progress being made here, and now, the day has come when these same visitors can truly experience all that Porsche and Georgia, have to offer.”

It must be said that more than 70 alternative locations in a number of states were considered during the initial site selection. Ultimately, Atlanta’s transportation infrastructure, skilled workforce and strong support from the city and the state were the most influential factors in deciding the final winner. Furthermore, the proximity to the world’s busiest airport allows approximately 80 percent of the U.S. population to reach the Porsche Experience Center within two and a half hours of flying time.

“I am delighted to extend a warm welcome to Porsche Cars North America and congratulate them on their grand opening,” said Atlanta Mayor Kasim Reed. “Porsche discovered why Atlanta has the third-highest concentration of Fortune 500 companies: a low cost of doing business, a high quality of life, access to the world’s busiest and most efficient passenger airport and the fastest-growing container port in the country. Businesses are voting with their feet and choosing Atlanta as the place to build and grow. We are proud to have Porsche, an iconic, best-in-class company, make their new home here.”

Learn more about Porsche and view a variety of models from our lineup at Porsche of Tucson. Test drive a Porsche today!

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